City of Bloomington - HR Recruitment Videos

In 2024, we partnered with Studio Auteur to produce three recruitment videos and hundreds of brand photos for the City of Bloomington. Over the course of four days, we worked with three additional creative partners to craft a documentary-style narrative that positioned the City itself as the central character.

The videos highlight the diverse opportunities available at the City of Bloomington and the unique stories of its team members. One video focuses on the fire department, showcasing their commitment and camaraderie. Another celebrates the desire to serve the people of Bloomington, while the third emphasizes that no matter your background, there’s a place and opportunity for everyone. Through authentic storytelling and compelling visuals, these videos invite viewers to see themselves as part of the City’s vibrant community.

This project captures not just jobs, but a sense of purpose, belonging, and the rich experiences that come with being part of Bloomington—both as an employee and a community member.